Welcome to the Franchise Capital Group (FCG)
The value driver of any franchiser is its royalty income stream - a reflection
of years in developing brand recognition, quality products and services, and
franchisee support systems. The most dangerous period in the life cycle of any business
is during succession - when there is a change of ownership and management. As
the network of franchisees turn over, the resale process can negatively impact
the royalty income stream, and ultimately the franchiser's overall value.
We understand this critical stage. We also recognize that many franchisers
spend most of their time and money with new franchisee sales and ongoing support
systems, with limited resources devoted to the resale process. Franchise Capital
Group (FCG) was created specifically to assist in this important event - franchisee
succession.
Eventually most franchisees sell their franchise businesses. When that time
comes, FCG is here to assist all stakeholders - franchiser, franchisee, franchisee
buyer - in the succession process. We recognize that each stakeholder has his
or her own specific objectives in mind during the succession process and that
those objectives are not always in alignment.
We provide services to all stakeholders with the ultimate objective of balancing
individual objectives.
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